If you're wondering how we select who gets Money Mailer, you're in the right place. We use 5 different specific criteria when selecting our carrier routes in each zone. Money Mailer targets upscale homes in each community. We don't just shotgun blast every carrier route possible. We reach the very best prospects by hand selecting each carrier route based on particular demographic criteria that have proven to be most effective when considering who opens and uses a coupon envelope to make buying decisions. We study and take into account the following criteria:
- Average Household Income - Median Home Value - Average Age of the Head of Household - Percentage of Homes with Children - Percentage of Owner Occupied Homes
If you'd like to review our demographics report for all 610,000 DFW Area Homes that receive Money Mailer every month, please contact us and we will be happy to send it to you. Our local number is (817)251-1407.